JOHNNIE WALKER BLACK
Commercial. Director: Johan Renck, Production Designer: Jan Houllevigue, Art Director: Marc Benacerraf, Production Company: Reset Content, Agency: Anamoly
In this spot an opulent set replete with gilded, luxurious objects, a grand piano and a Jaguar is set upon by artist Mattia Biagi who covers everything with his signature black tarlike substance. We concocted a viscous material which would not harm the iconic props.